Science is about experimenting and observing to develop a deeper understanding of the world around us. This knowledge is then used to create theories that can be tested. This method of research results in new innovations that improve the lives of individuals, such as new drug therapies and advances in healthcare. Business, on the other hand is about identifying requirements and creating new products that meet these needs and focusing on the potential for growth profits, profit margins, and societal benefits. Together, science and the business world are an extremely powerful combination.
Scientific breakthroughs rarely go anywhere without the support of an enterprise community that recognizes the need for and wants to bring the invention to market. In many cases, that means scientists must become savvy in the business of things.
One way to achieve this is to employ the practice of S2B marketing which helps researchers market and sell their research more effectively while protecting intellectual property. Some universities have created S2B centers, and a few journals are devoted to boosting S2B.
There is a need in business for „softer” skills that can provide the foundation needed for success. This includes critical thinking, communication, and the management of projects. This is the reason why top universities such as Woxsen offer undergraduate programs that provide students http://scorbe.de/how-to-become-a-physics-major/ with the tools needed to succeed in the workplace. The Bachelor’s of Science in Business is a 120-credit program that offers concentration options in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.